Unsubscribe and address rules

What every SendPath email has

An unsubscribe link

{{unsubscribe_url}} in the email: one click and a confirm button. How it works

A one-click Unsubscribe button

Headers that Gmail, Yahoo and others show next to your name.

Your postal address

{{physical_address}}, filled from Settings.

Opt-outs honoured at once

An unsubscribe is suppressed immediately, in every campaign.

A campaign can't start without the first and third; the gate checks every email.

The main laws

United States (CAN-SPAM)

Allows cold email to businesses. You need truthful sender details and subject lines, a postal address, and a working opt-out that you honour quickly.

European Union and UK (GDPR and ePrivacy)

Emailing a person's work address uses their personal data, so you need a lawful reason (often “legitimate interest”), an easy opt-out, and to say where you got their address if asked. Some countries, Germany for example, are stricter about any cold email.

Canada (CASL)

Stricter: generally needs consent, with narrow exceptions such as an address published for business and an email relevant to the person's role.

SendPath's own rules are in the Acceptable Use Policy: no bought, rented or scraped lists without a lawful basis for every address, and nothing deceptive.