Deliverability checklist

Before your first campaign

• Send cold email from a second domain, not the one your team uses every day. Why
• Plan on about 30 campaign emails a day per mailbox, and 2–3 mailboxes per domain. How many you need
• SPF, DKIM, DMARC and MX all pass on Senders. Set up DNS
• Every mailbox has a name, and no Reply-to. Where replies go
• Warm-up is running, and new mailboxes have had about two weeks. Warm-up
• Your postal address is in Settings. The rules
• The list is recent and verified, with few invalid addresses. Verify

Your emails

• Short: 50 to 120 words. Plain text, no images, no attachments, one link at most.
• A short, plain subject that matches the email. No ALL CAPS, no false urgency.
• Personal: variables like {{first_name}} and a first line written for the reader, with spintax for variety.
• Inbox readiness is mostly green. Inbox readiness
• Open and link tracking stay off unless you really need them.
• You sent yourself a test and read it on your phone.

While you send

• Bounce rate stays under 2% on Home. The numbers
• Warm-up placement stays at 90% or more, and warm-up keeps running.
• Raise volume slowly: add mailboxes, not more emails per mailbox.
• Answer replies quickly. Replies are the strongest good signal there is.
• Old lists get rechecked before you use them again.