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Contents · Your audience

Your audience · Updated Oct 8, 2026

Suppressions and unsubscribes

In short

A suppressed address is never emailed again from your workspace, even when every other check passes. Unsubscribes and bounces are added for you.

How addresses get suppressed

  • Someone clicks the unsubscribe link in your email and confirms, or uses their mail app's Unsubscribe button.
  • A reply asks to be removed. SendPath AI's label and a keyword rule both catch it.
  • An email to the address bounces.
  • You add it: on Suppressions, Add address for one, or Import for a list.

The Suppressions page sorts them into Unsubscribes, Bounces, Complaints and Manual. Suppressions are workspace-wide: they apply to every list and campaign.

The Suppressions page: counts of bounces, complaints, unsubscribes and manual additions, and the list of addresses.
Suppressions, with Import and Add address at the top.

The unsubscribe link

Every email must contain {{unsubscribe_url}}. It becomes a link to a page where the person confirms with one button. Opening the link alone changes nothing, because security scanners open links in emails.

Every email also carries the one-click unsubscribe headers that Gmail, Yahoo and other mail apps show as an Unsubscribe button next to your name. Either way, the address is suppressed at once.

Removing a suppression

  1. Step 1: On Suppressions, find the address and click Remove.
  2. Step 2: Give a reason. The removal is logged with your name.

An owner, or a member given the Suppressions: Remove permission, can remove one.

Remove an unsubscribe only when the person has clearly asked to hear from you again. Emailing someone who opted out breaks anti-spam laws and leads to spam complaints.

If something's wrong

Every address in my list is suppressed.
The list was emailed before and they all unsubscribed or bounced. Use a different list.
Someone says they unsubscribed but got another email.
Check Suppressions for their address. An email already handed to their server can arrive after they click; nothing is sent after the address is suppressed.

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Related

Unsubscribe and address rulesWhat every cold email must contain, what SendPath adds for you, and the main laws to know about.Verify your listsChecking addresses before they're emailed: what the results mean and how many checks your plan includes.RepliesHow replies are collected and labelled, working through them, and answering with SendPath AI's drafts.

Something missing or wrong? Email support@sendpath.ai.